SCOPEinsight secrets: Optimizing for the best user experience

In 2010, Lucas Simons founded SCOPEinsight with a bold vision in mind: to transform the agricultural sector by focusing on strengthening agribusiness professionalism and using data to inform technical assistance. He brought together a coalition of organizations to create SCOPEinsight’s unique methodology and build SCOPE’s first assessment tool (the SCOPE Pro) on an excel spreadsheet. 

In the years that followed, SCOPEinsight has grown its tools and processes. As of the end of 2022, we have – with our clients – conducted over 6000 assessments in 49 countries and in 19 agricultural sectors. No longer simply on excel spreadsheets, our service offering now includes cloud-based technology, web-based tools, e-training, and business intelligence insights. Over the years, our clients such as Cargill, the IFC, Cordaid, and many others have helped us refine our processes, expand, and create new tools, and optimize the customer experience.

A culture of continuous improvement

While we have come a long way since 2010, we realize that technology and expectations change quickly. At SCOPEinsight, we are always improving on the customer experience. This is why we began working in business intelligence a few years ago and launched our Business Intelligence Platform at the end of 2021. This state-of-the-art client interface gives them unprecedented insight into their data. Our partners can see deep insights into their assessed organizations, alongside real-time benchmarks that give crucial added context. Our platform helps clients better understand the data at field level so they can use it more efficiently in their programs and reporting.

Operationally, we have been continuously improving our client’s experience. We work as a team to further improve the client journey (known internally as “the perfect route”). The journey consists of several steps to maintain a long-lasting relationship with our clients, as well as provide them with the best customer experience available. This path includes quality touchpoints with the clients, identifying and learning about new prospects objectives, creating and preparing marketing material, recognizing clients’ needs and proposing solutions, facilitating training and assessments, delivering high-quality insight reports and offering the right BI tools for data analysis, providing guidance in capacity building strategy, and also offboarding the client properly. Thus, a perfect route of the Customer Journey comes as a solution not only to understand the path taken by our clients but also to have a complete view of it and to continually optimize this path, eliminating barriers and promoting great experiences.

Do you have any ideas on how we can improve, or would you like to know more about how SCOPEinsight works? Contact us today.

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